Web Survey Bibliography
The Internal Revenue Service (IRS) conducted a survey to measure the time and money that individuals spend on pre-filing and filing activities in response to the requirements of the U.S. federal tax system. The sampling frame was taxpayers who filed a 2007 income tax return in 2008.
The data collection protocol depended on whether the sampled taxpayer could be matched to a telephone number. Telephone numbers were found for approximately 76 percent of the sampled taxpayers and these were classified as ‘telephone matches’, the remainder are ‘nonmatches.’ Both groups were sent an initial mailing providing a detailed description of the purpose of the survey along with a letter from an IRS executive emphasizing the importance of the study and ensuring that the information collected would not be used for enforcement purposes. It also included a one-dollar bill as “an attention getter” and indicated that respondents would receive $25 if they completed the survey.
In the initial mailing, the telephone matches were informed they could wait for a call from the survey administrator or complete the survey on-line by going to a specified URL. The “non-matches” group members were sent a letter that provided the web address (URL) and were told a mail questionnaire was being sent.
The overall response rate was 47.7 percent. Of the three-fourths that were telephone matches (76.2 percent), the response rate for the matched cases was 51.6 percent; the response rate for the nonmatches (23.8 percent) was 35.2 percent. One interesting finding is that a surprisingly high percentage responded by the web. Overall, 28 percent of all the responses were completed on-line, which is higher than in other data collection efforts that have been reported in the literature.
This paper explores characteristics of respondents and non-respondents and highlights those who responded on-line.
Conference Homepage (abstract)
Web survey bibliography (4086)
- The Rise of Survey Programming Automation as an Alternative to Outsourcing; 2010; Ahmed, A. S., Guyer, L.
- How is Emerging Technology/Web 2.0 Changing Gathering Consumer Feedback and the Delivery of Data? ; 2010; Price, K., Patel, N.
- Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey...; 2010; Malinoff, B.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Managing Quality in Large Multi-Country / Multi-Category / Multi-Modal Studies; 2010; Thompson, J.
- Mobile Research – The future’s in their hands: Exploring the Application of Digital Research...; 2010; Dodgson, S.
- Factorial Design on Survey Router Configuration Effect by Sample Source; 2010; Fawson, B., Johnson, E. P.
- Predicting the Future with Social Media ; 2010; Asur, S., Huberman, B. A.
- News Platform Preference: Advancing the Effects of Age and Media Consumption on Political Participation...; 2010; Bachmann, I., Kaufhold, K., Lewis, S. C., de Zuniga, H. G.
- ReCal: Intercoder Reliability Calculation as a Web Service ; 2010; Freelon, D. G.
- Statistics Canada's Process Automation of On-line Survey Development and CATI Data Integration; 2010; Dubois, M.-A.
- Recruiting Online Panel Members from a Mail survey in the General Population: Results from an Exploratory...; 2010; Reuband, K. H.
- Operational Aspects of Recruiting High Internet Users via a CATI Screening on an RDD Frame; 2010; Batra, P.
- Uses of YouTube, and Other Web 2.0 Applications, in Data Collection; 2010; Franklin, J.
- Towards Usage of Web 2.0 Technology and Avatars for Web Surveys; 2010; Malakhoff, L.
- Technical Challenges in the Development and Implementation of QUEST (CARI Monitoring System); 2010; Sattaluri, S., Spain, C., Nguyen, M., Thissen, R.
- Off-the-shelf Web Software: Qualtrics; 2010; Warren, N.
- Web Based Paper Form Verification Using QueXF; 2010; Zammit, A.
- Cell Connectivity Options for Field Interviewing ; 2010; Nofziger, J., Griggs, C.
- Advance Notice Impact on Web Reporting Response Rates; 2010; Gomes, T., Harrell, L. J., Hatch Maxfield, J., Hertwig, R.
- Normalized Database Structure to Support Survey Fulfillment Operations; 2010; Sikes, N., Pittman, J., Hazel, K.
- Hatteras Survey System: On-path Validation for a Non-linear Survey Engine; 2010; Suresh, R., Allen, S., Peele, B., Rasmussen, C., Sattler, S., Suresh, P., Warmoth, E.
- When the water is right.; 2010; Andruss, P.
- The Role of Landline and Cell Phone Usage Patterns in Nonreponse Error Potential Among Young Adults...; 2010; Currivan, D. B., Levine, B., Mayo, Ni.
- Differences in Early and Late Responders: Findings from a Military Web-Based Community Survey.; 2010; Prabhakaran, J., Spera, C., Leach, L. M., Foster, R.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Using a Simulation Study to Examine Strategies for Combining Cell and Landline Survey Samples; 2010; Duffy, T., Bausch, S., Iachan, R., Lu, B.
- Representing Seniors in an Online National Probability Panel Survey: Measuring Technology Attitudes...; 2010; Peugh, J., Mansfield, W., Wells, T., Semans, K.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Meeting the Challenges of Converting a Large Establishment Survey from Paper to Electronic Administration...; 2010; Roe, D. J., Thalji, L., Loft, J., Flicker, L., Stockdale, J., Stagnitti, M.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Internet Panels and Health Research: Findings from National RDD Surveys.; 2010; Boyle, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
- Significant Factors Governing the Use of Auditory Stimuli in Web Questionnaires; 2010; Utami, S. S., Dawood, R., Navvab, M.
- The Subject Lines of Web Survey Invitations and Participation Rates; 2010; Titiz, H., Ziniel, S.
- Experimental Trial of Benefit Appeals on Completion Rates for the Agricultural Screening Survey; 2010; Atkinson, D., Moore, D., McCarthy, J. S.
- Using Overt and Covert Survey Traps to Maximize Data Quality; 2010; Cardador, J., Wayman, M., Sheridan, M.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- An Experiment to Test the Feasibility and Quality of a Web-Based Questionnaire of Teachers; 2010; Jacob, R., Scott, L., Rowan, B.
- Impact of Monetary Incentives and Web Survey Option in the 2008 National Survey of Recent College Graduates...; 2010; Heaviside, S., Jang, D., Mooney, G., Barrett, K., Kang, K. H.
- Response Mode and Bias Analysis in the IRS' Individual Taxpayer Burden Survey; 2010; Masken, K., Contos, G., Nord, R., Brick, J. M.
- Diversity of Methods: Assessment of Quantitative and Qualitative Research Multiplier Effects.; 2010; Ballou, J., Roff, B., Anderson, M.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Improving Response to Mail and Web Mixed-Mode Surveys: The Effects of Offering Choice on Survey Response...; 2010; Millar, M. M., Dillman, D. A.
- Participant Dropout as a Function of Survey Length in Internet-Mediated University Studies: Implications...; 2010; Hoerger, M.
- Internet Access: Is Everyone Online Yet and Can We Survey Them There?; 2010; Smith, Co., Spitz, G.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.